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Friday, 5 February 2010

Are Amazon scrumping apples?

Just now I wanted to go to Apple's home page, but I mistyped and asked to go to instead. Imagine my surprise when I was whisked straight to and presented with the results of a search for 'apples'. This surely can't be accidental. Also, surely Apple must have heard about it by now. Maybe they figure they're more likely to get a sale through Amazon than through their own web site. Based on a highly representative sample of one product, Amazon are definitely the cheaper option.

There's a '' as well, which doesn't feature Apple products, and is harder to imagine anyone mistyping, though what the name stands for is beyond me.


  1. My guess is that is owned by a company in Moergestel which is hoping to earn referral fees from Amazon purchases.

  2. That makes more sense. I found it hard to believe that a company with a reputation like Amazon's would try something as questionable as occupying typing error domains.

  3. A recent itpro article suggests 68million people a day visit mistyped sites, earning google (amongst others presumably) a possible $500m a year.
    I would paste the link, but paste seems disabled in these comments