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Friday, 21 August 2009

Spotify Ads Up the Annoyance Factor

The Spotify inline adverts hadn't been particularly intrusive until today. Although none of them made me want to purchase their products, they weren't unpleasant to listen to, so I could easily mentally blank them out.

This afternoon I've heard three brand new ones from Her Majesty's Government warning me about the side effects of cannabis (the bad ones, that is). Irritating the first time, I dread to think how I'm going to feel about them if I have to listen to them repeatedly.

The sound effects of a cannabis user repeatedly throwing up are offputting enough, but what really annoys me is wondering exactly what the government thinks they're going to achieve. Most alcohol users very quickly discover that drinking makes you talk too loudly, gives you a hangover, and can lead to serial vomitting, and yet these obvious downsides don't stop many people from over-indulging on the booze. Presumably the learning curve for cannabis is just as rapid. Still, it's nice to see the government supporting the music download business, with taxpayers' money, of course.

In one way this is the sort of ad that Spotify could really do with, as I'm immediately more tempted to upgrade to the premium, ad-free service. On the other hand, they're so annoying, I could just decide to give Spotify a miss for a couple of weeks in the hope the cannabis campaign is over by then.